Adaptify launches AI Brand Visibility (GEO) - This is Your Beta Invite

Hansjan Kamerling

Feb 25

Hello there,

Last week we teased it...

Today, it’s here...

AI Brand Visibility (GEO) is now rolling out on your dashboards starting with an opt-in beta that is open to all Adaptify agency users.

🎉 Ready to join the GEO rollout party? Start a 7-day free trial, or book a demo to discover how easy it is to wow your clients and close more deals—faster! Get started today! 🎉

This week’s update: AI Brand Visibility (GEO) is live!

You’ll find the new module in your client’s dashboard between Website SEO Performance and Backlink Building.

This new module is designed to track how your sites are appearing inside AI-powered answers (think Google’s Gemini/AI Overviews), not just classic blue-link search.

What you’ll see inside:

Open AI Visibility Details to dig in:

Visibility Scores – the percentage of time each of the “big three” LLMs mentions your brand.

Mentions Summary – when, where, and how your brand is referenced (essentially the prompts users give to get those answers).

Additional Brand Mentions – adjacent queries and entities that hint at new angles for content and positioning.

Over time, these signals become a strong proxy for how AI search interprets your client’s presence across regions and keywords.

Why we call it GEO:

GEO = Generative Engine Optimization.

Think of it this way: If SEO gets you in the phone book, GEO is the operator who suggests your number when someone calls for help.

Same destination, new path to get there.

How this helps agencies (and your clients)

Bridge the “alligator jaws.” While impressions rise and clicks get pickier, GEO shows whether AI answers still feature your brand.

Turn mentions into strategy. Use the Mentions Summary to mirror user phrasing in headlines, FAQs, and support content.

Spot whitespace. Additional Brand Mentions reveal adjacent topics and entities worth targeting with content or schema.

Local nuance. Track how visibility shifts by region to guide city/geo pages and PR.

A Couple of Quick notes:

Opening it on a site for the first time? It may take a moment to run the initial GEO analysis. Sit tight, once the bar loads so will your data.

Newer sites may show limited data at first—that’s expected. It takes time to build authority and recognition. Join the beta

Want AI Brand Visibility (GEO) enabled on your account?

Reply to this email or send a note to Bethany@adaptify.ai. We’ll get you in and would love your feedback, especially comparisons to other tools you might use for similar data.

💡 Agency SEO Tip of the Week:

As you review GEO and work on capturing the exact phrasing users (and AI) use to mention your brand, the next step is to then weave those phrases into on-page headings, FAQs, and support docs. Matching real query language is the fastest way to lift inclusion in AI answers and strengthen topical authority without rewriting your entire site.

Programming note: cadence + format

A quick note for our most loyal readers, we’re experimenting with newsletter formats through the end of the year. First up: bi-weekly sends (instead of weekly), with deeper dives when we ship meaningful updates… just like this one.

See you in two weeks:

Remember, SEO might put you on the map, but GEO is already guiding the traffic your way. Want to see exactly how it can work for your clients? Schedule a demo or visit Adaptify.ai.

Have a safe and happy Labor Day Weekend,