Adaptify’s New Proposal Mode is Here + AI Search Updates Your Agency Should Know About!
Bethany Freeman
Nov 14
Now that the election buzz has finally settled (and our search queries can go back to being about cat videos instead of campaign promises), let's dive into what really matters – helping your clients climb those SERP ranking charts!
We’ve been hinting at it, and now it’s officially live—Adaptify’s Proposal Mode! This powerful new feature is here to transform your pitch game from "meh" to "magnificent" in minutes.Think faster, tailored proposals that showcase a clear, client-specific strategy—all without committing to add-on site trial.
Introducing Proposal Mode: Created to Boost Your Client Pitches in Minutes!
Imagine walking into a client meeting armed with a professional, detailed proposal that outlines exactly how your agency will drive SEO results. Sounds good? Here’s how to get started:
Creating a Proposal:
From your Adaptify dashboard, just click New Proposal. Enter your client’s URL, click “Create,” and watch as a customized SEO proposal is generated in seconds! Read on for a quick overview of what you can expect to see.
A Page-by-Page Tour of Proposal Mode
- Company Description, Persona, & Local SEO Findings: Automatically sourced from Google, this gives you a solid snapshot of your client’s current digital presence.
- Website Goals: Want a more refined strategy? Just click “Edit” beside Website Goals, open an intake sheet, and tailor it to your client’s needs.
Page 2: SEO Deliverables
- Summary and Details: Choose a quick summary or drill down into deliverables like content strategy and backlink goals. Pitching tools like an SEO Services Deck and SEO Intake Form are included to help you deliver a persuasive proposal.
Page 3: Plan Builder
- Flexible Options: Select from different content packages, backlink levels, and even our Human Review Add-On for editorial oversight, with real-time pricing updates.
Save your proposal as a draft or directly onboard the client if they’re ready. Check out our documentation page and video walkthrough below for more details.
Adaptify Minute Mastery: Pitch Perfect In Minutes - Proposal Mode
Google’s November 2024 Core Update: What Agencies Need to Know
Google’s November 2024 core update is rolling out, bringing global changes that could impact search rankings, especially as we approach the holiday season. This update, according to Search Engine Land, aims to prioritize genuinely helpful content over pages designed solely for rankings. This emphasis aligns with Google’s continuous efforts to improve search quality.
To help with understanding core updates, Google’s official documentation provides insights into how these changes affect site rankings. Core updates are broad, ensuring Google’s mission to deliver high-quality results, without targeting specific sites. If you notice ranking shifts, assess overall content quality instead of reacting with “quick fixes,” as these may only yield temporary gains. Instead, focus on sustainable improvements that enhance readability, navigation, and relevance.
For those experiencing a drop in traffic, Search Engine Journal emphasizes patience. Wait until the rollout completes before analyzing performance, using tools like Google’s Search Console to identify patterns. Significant position drops may signal a need for content reassessment, particularly if high-impact pages are affected. Recovery may take months as Google’s algorithms take time to recognize site-wide improvements.
Finally, eCommerce clients may see impacts from updates to Google’s AI Overviews right alongside this month’s core update. Search Engine Journal research shows AI Overviews increasingly feature ads, pushing organic results lower, particularly in shopping queries. As we enter the holiday season, agencies should adjust SEO strategies for eCommerce clients to prioritize educational and early-stage content. Creating comprehensive, research-focused content increases chances of appearing in these AIO panels, particularly where search intent leans toward discovery.
Adapt your SEO approach to align with Google’s latest priorities: prioritize helpful, people-first content, prepare for changes from the November 2024 core update, and monitor the impact of AI Overviews on eCommerce searches. Need help? Reach out to support@adaptify.ai to schedule a quick call to optimize your keywords and get your clients SEO ready for the holiday season ahead.
💡 Quick Tip for Your Agency:
Consider adding an “FAQ” section to your clients' web pages. AI-driven search tools like ChatGPT and Google’s AI Overviews often prioritize clear, direct answers to questions, so a well-optimized FAQ could boost visibility across AI search engines.
In the World of AI Search: What’s New?
The landscape of AI-driven search is evolving quickly, and with recent developments from OpenAI, Meta, and Google, we make it easy for your agency to stay ahead. Here’s what’s new and how it could impact your SEO strategy:
SearchGPT: Real-Time Search Meets ChatGPT
OpenAI’s latest release, SearchGPT, brings real-time web search directly into ChatGPT easy to use interface, providing up-to-date responses on current events, sports scores, stock prices, and more—all complete with source attribution. It’s like Google Search and ChatGPT had a baby – and it's growing up fast!
According to Search Engine Journal, this feature transforms ChatGPT into a tool that can deliver live information much like a traditional search engine, but with the added conversational flexibility users expect from ChatGPT.
This feature is currently rolling out to ChatGPT Plus and Team users, with broader access planned for the coming months. For SEO agencies, the addition of source links means there’s an opportunity to position clients as go-to sources within these AI-driven answers, something Adaptify.ai has already proven to be very good at. Optimizing your clients' content to be authoritative and timely could improve its chances of being cited within SearchGPT’s responses.
Furthermore, OpenAI’s partnerships with reputable news organizations, including the Associated Press, signal that credibility and authority will likely be critical factors in which content gets referenced. Agencies can prepare by focusing on building authority signals for clients, such as securing backlinks from trusted sites and improving structured data to enhance visibility in AI search.
Meta Takes Aim at Google: Building a Proprietary Search Index
Meta is quietly developing a search index for its AI chatbot in an effort to reduce its reliance on Google. As Search Engine Journal reports, Meta’s crawling bot, known as Meta-External Agent, has been actively gathering data to support this shift. While Meta AI currently relies on Google for some search summaries, the goal seems to be a fully independent AI-powered search engine in the near future.
For agencies, this signals that optimizing for multiple AI search systems may soon become essential. Meta’s shift means that there may be a new platform with its own ranking factors and search criteria, so staying updated on Meta’s search algorithm adjustments could become a vital part of SEO strategy. Ensuring your clients' content provides immediate, relevant answers to user queries will help keep them visible across these emerging AI search ecosystems.
By diversifying SEO tactics and monitoring Meta’s evolution in AI search, agencies can ensure clients are well-positioned to capture traffic from a variety of search tools.
In Case You Missed It: Google’s Q3 Report Shows AI’s Growing Influence
Google’s Q3 earnings report underscores how central AI has become to its growth. As reported by Search Engine Journal, Google saw a 15% year-over-year increase in revenue, fueled in large part by AI-driven features. Google Cloud alone grew by 35%, highlighting the increasing demand for enterprise AI solutions.
CEO Sundar Pichai noted that AI Overviews now reach over 1 billion users, reflecting how deeply AI is embedded into Google’s products. As search users adapt to these advanced features, creating content that addresses complex, multi-layered queries is becoming increasingly important for SEO. Google’s Q3 results are a clear indicator that agencies need to stay agile and prioritize content that aligns with these new, AI-driven search behaviors.
As Google continues to enhance its AI capabilities, agencies should experiment with content formats that answer nuanced questions comprehensively, ensuring their clients are positioned to meet evolving search expectations.
With Adaptify’s latest features and insights into Google’s updates, your agency is primed to lead clients through whatever new SEO landscape emerges. Whether it’s Proposal Mode, fine-tuning content for Google’s core update, or optimizing for AI-driven search engines, we’re here to support your journey.
Ready to try us out? Visit Adaptify.ai for more information and book a demo today! Let’s build an SEO strategy that delivers results.
