Boost Client Engagement with Adaptify's New Portal + Google's AI Overview Sources
Bethany Freeman
Aug 22
Just 2 weeks ago, we introduced our new White Label reporting feature, and the response has been fantastic. We're so happy that you love it as much as we do. Today, we're taking it one step further with the unveiling of our new Client Portal - a game-changing addition to your SEO service offerings and your clients performance visibility.
The Client Portal is more than just a reporting tool; it's an interactive platform where your clients can independently explore their SEO performance, review successful backlinks, and even track pending articles awaiting their approval. This portal is tailored to provide your clients with a transparent and seamless way to engage with the work your agency is doing for them.
Why Your Clients Will Love the Client Portal:
- SEO Performance at Their Fingertips: Clients can access graphs displaying their SEO metrics, with fully interactive, up-to-date information over a rolling 30-day period. This means they can track their progress and see the real impact of your SEO efforts.
- Live Backlink Insights: The portal allows clients to view successful backlink pitches, complete with live links directing them to their published quotes. This feature enhances the transparency of your SEO strategies, giving clients confidence in the value of your services.
- Article Review and Planning: Clients can explore upcoming content plans and review articles still in the pipeline, all within the portal. No more back-and-forth with Google Docs—clients can now provide feedback directly from what they see in the portal, streamlining the content approval process.
To share this portal with your clients, simply copy and paste the portal's URL, which can be found in the Automated SEO Reporting section of your configuration checklist. Send the link over, and give your clients the freedom to explore and interact with their data at their convenience. This not only saves you time but also strengthens your client relationships by providing them with more control and insight into their SEO strategy.
The Client Portal is designed to be fully white-labeled, ensuring that your agency's brand remains front and center. With no Adaptify branding in sight, your clients will experience the portal as an extension of your own services, further solidifying your agency's value proposition.
For a detailed walkthrough on setting up white label reporting, don't miss our 5-minute training video available in the Adaptify Essentials course.
Adaptify Minute Mastery: Lets Go Straight to the Source!
Google's AI Overviews Get a Makeover: A Game-Changer for Your Content!
Google is giving its AI-powered search results another major upgrade, and it could mean big things for the visibility of your website.
Picture this: you're scrolling through Google, looking for information on a topic. Suddenly, you spot a helpful overview at the top of the page, providing a concise yet informative snapshot. But wait, what's that? Links to the original sources? That's right, Google is now including citations in these AI-generated summaries, making it easier than ever for users to dive deeper into the content that interests them.
According to Hema Budaraju, Google's senior director of product management for Search, this new feature is all about empowering users. "We are using the right-hand-side space to prominently display the links to the AI Overview so that people can navigate to the content that they’re interested in," she explains. By prominently displaying those links, Google is hoping to give users a new, seamless way to verify facts and discover new, authoritative content.
So, what does this mean for you and your business? Well, if your website is featured as a source in these AI overviews, get ready for a potential traffic boost! As Search Engine Land points out, this new format could drive more clicks to your site than ever before. It's a golden opportunity to showcase your expertise, build authority, and increase your online visibility.
Now, you might be wondering, "How can I make sure my content gets included in these AI overviews?" The answer is simple: focus on creating Google-compliant EEAT content. That's Expertise, Experience, Authoritativeness, and Trustworthiness - the key ingredients Google looks for when indexing content and, presumably, selecting sources.
Google's AI overhaul is a game-changer, and now it's your chance to really shine. Adaptify already optimizes your content, keeping those source citations in mind, so get ready for the possibility of watching your site soar to new heights in the search results. Ready to try us out? Check out Adaptify.ai for more information and book a demo today!
The future of content visibility is here, and it's looking brighter than ever!
