Celebrate July 4th with SEO Insights and Updates

Happy Independence Day! We're sending this newsletter a day early so we can all take some time off to celebrate with family and friends. Enjoy the friends, fireworks, and the all important barbecues!

In the spirit of a short week, we decided to keep things simple this week with a quick look at Google’s June Round-Up and an update from our ongoing Performance Stats Beta.

Google’s June Office Hours:

Google's June Round-Up

In June, Google addressed several important questions, offering further insights into a couple of questions that we hear a lot:

Does AI Content Matter?: Google emphasizes that if you believe your content is good, it doesn't matter if it's AI-generated or not. We echo this sentiment at Adaptify SEO; we strive to ensure all our content, whether AI or human-made, is of the highest quality. As long as you are happy with quality, likely Google is too.
How Important is Website Functionality?: A broken website is detrimental. This includes things just as page speed and broken links. Ensuring your website is fully functional, both on desktop and mobile, is crucial for maintaining good SEO standing.

For more detailed insights, check out Google's official summary for their June FAQ.

Update from Our Performance Stats Beta

We've had a tremendous response to our stats beta, with many agencies opting in and providing invaluable feedback. Here are the main takeaways:

Automated Content Creation is King: Agencies with automated content creation enabled are seeing a 10x increase in their rankings over time, while illuminating manual grunt work.
Draft Mode: Using draft mode tends to complicate processes and results in significantly lower average performance. Trust us, we know how to write content that will get you ranked.
Backlink Profiles: While having no backlink profile is detrimental, the difference between an average and an excellent backlink profile is smaller than expected. This doesn’t mean just writing a single sentence, but it does mean you don’t need a whole essay.

What's one actionable thing that both Adaptify and Google agree is vital to your website’s performance? - Speed

Website speed and performance is crucial to getting ranked. In an effort to make monitoring your Technical easier, we’re excited to announce the upcoming release of our updated Technical SEO guide and Technical Performance SEO beta. More info will be coming soon, so keep your eyes on those inboxes!