Fresh Year, Fresh Data: Why Google Search Console is Step One for Adaptify Agencies
Bethany Freeman
Jan 9
As we dive into a brand-new year, there's no better time to focus on the essentials. Google Search Console (GSC) is central to how we optimize your site's performance. Adaptify SEO uses this data daily to track your content's success, spot issues, and identify new growth opportunities.
Below, we'll cover the basics of how we leverage Search Console, a quick recap how to set it up, and some tips and tricks to get the most out GSC using Adaptify SEO.
Setting Up Google Search Console: Your First Step
Adding your site to Google Search Console might sound like a technical task, but it’s straightforward if you follow a few easy steps:
- Go to Search Console and Add Your Property: Decide between a URL-prefix property (specific subdomains or paths) or a domain property (covers all subdomains and protocols).
- Verify Ownership: Use DNS records, HTML files, or Google Analytics to confirm you own the site.
- Start Tracking Performance: Once connected, GSC will begin collecting data on clicks, impressions, and search rankings—giving you insights into how your site is performing.
👉 Need more guidance? Check out Google’s official setup guide here and a beginner’s overview.
Adaptify Minute Mastery: Setting Up Search Console
Why Adaptify Prioritizes Google Search ConsoleAt Adaptify, GSC is critical to tracking how well your keyword strategies and published articles are performing. Here’s how we use it:
- Keyword Insights: We match your keywords to the GSC ranking data to see how they perform, whether published or not.
- Published Content Tracking: Our system aligns GSC page data with articles published through Adaptify, helping you measure traffic and ranking success.
- SEO Performance analytics: Choose to see all GSC keyword data or only those directly linked to your Adaptify strategies.
- Weekly and Monthly reporting: Adaptify reports uses this data and presents it in a way that is easier to understand for your customers and helps you to show the value that SEO brings to their site.
This helps your agency demonstrate clear value to clients and refine your SEO efforts over time. Connecting and keeping your Search Console connected is the key to up-to-date performance data and more specialized content strategies.
2025 Search Console News:
Hourly Data Exports for Real-Time Insights
Google Search Console has introduced an exciting enhancement: the ability to export hourly performance data as part of its 24-hour view. This means you can now track clicks, impressions, average position, and click-through rates on an hourly basis and export the data to tools like Google Sheets or Excel for deeper analysis. According to Search Engine Land, this update significantly reduces the data delay, giving website owners and SEO professionals access to near real-time insights. Whether monitoring the performance of newly published content or the immediate impact of site changes, this feature helps you react faster and fine-tune your strategies.
For agencies, this upgrade is a game-changer. Tracking client campaigns becomes more efficient, and it’s easier to demonstrate value with up-to-the-minute performance data. Imagine being able to showcase how a blog post performs within hours of publication or quickly identify and address sudden dips in traffic. While Google notes that some of this early data may still be incomplete, the faster feedback loop can provide a competitive edge in optimizing your clients’ websites. With tools like these, 2025 is shaping up to be the year of proactive, data-driven SEO.
💡Adaptify SEO Tip of the Week: Why GSC is Essential for Agencies
Tracking performance with GSC isn’t just about raw data—it’s about insights. By regularly reviewing GSC reports, you can spot new opportunities, troubleshoot issues, and show clients how your strategies are driving results. Make it a habit this year to dive into your clients’ GSC dashboards monthly and uncover actionable insights to improve rankings.
Handling the “Page with Redirect” Error
If you’ve come across the “Page with Redirect” error in Google Search Console, you’re not alone. This error indicates that a page redirects users or Googlebot to a different URL, preventing it from appearing in search results. While redirects can be necessary—for example, when consolidating URLs or fixing broken links—mismanaged redirects can create problems like loops, chains, or even loss of visibility for important pages. As Search Engine Journal points out, the first step in resolving this issue is to review all flagged URLs using GSC’s reports and inspect the purpose of each redirect.
For SEO agencies, staying on top of these errors is crucial to maintaining your clients’ rankings. Regularly auditing your clients’ XML sitemaps and redirect chains can help you catch problems before they snowball into bigger issues. If errors like temporary 302 redirects or redirect chains are left unchecked, they can dilute SEO signals and impact the site’s performance. By addressing these errors early, you not only ensure your clients’ sites remain optimized but also reinforce your agency’s expertise in handling technical SEO challenges.
So, let’s all make a resolution this year that will stick: no more flying blind when it comes to performance data. With tools like GSC and Adaptify by your side, your agency is primed to turn search engine hurdles into high-fives from happy clients.
🎉 Here’s to a year of smarter strategies and better rankings! Ready to get started? Check us out at Adaptify.ai for more information and book a demo today! 🎉
