Unlock Your EEAT Potential, Dive Back Into the New White-Label Reporting & SEO Insights with Adaptify

Summer continues to heat up, we are dedicated to helping you stay cool with the latest platform updates and SEO news.

When it comes to SEO, mastering Google’s EEAT—Experience, Expertise, Authoritativeness, and Trustworthiness—is like holding the golden ticket to higher Google rankings. These four pillars are how Google assesses whether your content is worth its weight in search results, especially in areas where accuracy matters most, like health, law, or finance.

At Adaptify SEO, we're making it even easier for you to nail EEAT with our brand-new Glossary Feature. This new writing tool automatically adds a glossary to your content, linking key terms to related articles in your content cluster—all roads leading back to your main pillar page.

Why should you care? Because this smart internal linking doesn’t just add value for your readers; it also sends a strong signal to Google that your content is solid, well-organized, and trustworthy. Plus, by enhancing the authority of your pillar page, you're setting yourself up to turn more visitors into loyal clients.

Our system does the heavy lifting by identifying the best pillar page for each cluster, ensuring your content strategy is perfectly aligned with EEAT principles. The result? Better rankings and more sustained traffic over time.

Check out the screenshot below to see our Glossary Feature in action!

This update is part of our ongoing mission to help you create content that doesn’t just perform well—it dominates Google.

Last week, we rolled out a game-changing new reporting tool designed to make your agency-to-client communication smoother than ever. This feature lets you set up scheduled email reports that are fully white-labeled with your branding, ensuring your clients get the info they need right on time and under your name.

Missed the details or need a quick refresher? No worries—we’ve got you covered with a step-by-step how-to video. Check it out here: Introducing White-Label Reporting.

Here’s a quick rundown of what this feature brings to your agency’s workflow:

This update is all about cutting down on the repetitive reporting tasks, freeing up your time to focus on what really matters: growing your agency.

The AI world is moving faster than ever, and keeping up is crucial for tech giants like Google. But some industry insiders are wondering if Google, once the trailblazer in AI, might be losing its competitive edge.

Paul Buchheit, the mastermind behind Gmail, recently voiced his concerns, suggesting that Google’s dominance in AI could be slipping due to a few strategic stumbles. He notes that while companies like OpenAI and Microsoft are racing ahead with cutting-edge AI advancements, Google seems to be lagging, bogged down by internal hurdles and a slower response to the evolving AI landscape.

Adding fuel to the fire, former Google CEO Eric Schmidt pointed to the company’s work-from-home policies as a potential reason for its sluggish AI progress. Schmidt believes that the lack of face-to-face collaboration might be stifling innovation, leaving Google struggling to keep up with more nimble competitors - specifically startups.

These insights really showcase just how fast the AI landscape is changing—and why it’s so crucial to stay in the loop. Sure, Google might be facing some bumps in the road, but it’s still a powerhouse in the industry. By keeping an eye on these shifts, you’ll be better equipped to fine-tune your SEO strategies and stay ahead of the curve. After all, the more you know, the better you can adapt and keep your business thriving as AI continues to evolve.

As always, stay ahead in the ever-evolving world of SEO with Adaptify. Ready to try us out and see what a difference we can make for your client’s SEO? Check us out at Adaptify.ai for more information and book a demo today!