How Beacon Digital, a Leading B2B Marketing Agency, Used Adaptify SEO to Increase Speed, Volume and Value in Content Production
Introduction
Whitney, CEO of Beacon Digital Marketing, recently realized that the customers of Beacon Digital were becoming aware that AI has changed SEO once and for all. But actually integrating AI into their workflow and delivering AI-powered content to their customers still proved challenging. Until she discovered a transformative solution in Adaptify SEO. This case study explores the results and integration of Adaptify SEO into Beacon Digital’s operations.
Solution: Adaptify SEO
Adaptify SEO is fully automated, and it seamlessly integrated with Beacon’s workflow. Some other tools require you to edit on their own platform, where Adaptify pushes the content directly to the CMS, like WordPress or HubSpot, where it can be edited before pushing live. Adaptify SEO also made finding relevant backlinks more efficient. Its user-friendly design, full feature set and competitive pricing set it apart from alternatives like ContentatScale or SurferSEO.
EFFECTIVE:
An article ranked on Page 1 for 5 high value terms within days.
FAST:
Another article featured in a Google Snippet within minutes.
GROWTH:
+40% monthly impressions growth with Adaptify SEO content.
Results
Whitney first started using Adaptify SEO for the agency’s own website, beacondigitalmarketing.com.
They say SEO is a game of patience, but for Whitney results came very quickly. An article on cybersecurity SEO was featured in a Google Snippet within minutes, and a blog post about b2b marketing for technology companies was ranking on Page 2 in its first month, while the cybersecurity SEO article ranked on Page 1 for 5 high value terms (like cybersecurity SEO) within days.
Besides the automated content, Adaptify also generated valuable PR backlink opportunities for Whitney’s site. All in all, Whitney has added around 2k monthly impressions to her site in less than 2 months with Adaptify SEO content.
The next step for Beacon Digital? Rolling it out to their customers! With the rise of AI, Whitney sees the role of agencies shifting from content writing towards delivering AI-augmented and edited content to end customers. Agencies are perfectly positioned to fulfil this role since they can strategize at a high level, while adding a human touch to ensure that content is tailored to the audience.
Client Testimonial
Whitney Mitchell, Beacon’s leader, commends Adaptify SEO for its simplicity and strategic advantage. She says:
“Adaptify SEO has encouraged us to change our approach to SEO, providing content that most human writers would struggle to create at the pace, scale and price our clients demand. The PR backlink opportunities are also invaluable. It’s becoming an integral part of our workflow.”
Future Developments
Based on Whitney’s valuable feedback, Adaptify SEO is developing features to enhance the workflow for Beacon Digital, including a backlink progress tracker, which has since been built and rolled out to all customers and a standardized information storage for outreach. Still in progress are team member features and the option to add your own tone of voice.
Conclusion
Adaptify SEO has become an invaluable asset for Beacon Digital Marketing, automating a great deal of internal SEO efforts and delivering reliable results for their own marketing efforts. This case study underscores the tool’s ability to streamline processes and drive success, making Beacon Digital Marketing an agency that will be highly visible in search results to their prospective customers for years to come.
