Background

NachaTech excels in developing software applications that assist financial institutions in editing and validating ACH files to align with NACHA File Format standards. However, the company struggled to attract significant online traffic and lacked content that reflected their specialized services.

The Challenge

Anas, the founder of NachaTech, was aware of SEO being a great channel for organic inbound traffic. However, the complexity of initiating a robust SEO strategy was considerable. There was already some content that got some SEO traffic, but going all in would take too much effort to do in-house. While outsourcing to an agency was an option, the cost was prohibitive. Due to the niche nature of NachaTech's services, conventional writers and agencies could not grasp the required content depth. That gap was successfully filled by Adaptify's AI-driven content creation.

Strategy

Adaptify SEO leveraged automation to enhance the performance of existing content and mapped out a content creation strategy. It prioritized three high-impact keyword clusters, resulting in a series of keywords:

18 keywords around the topical cluster “ABA Number Validation Tool”.

24 keywords around the subject “NACHA File Format”

10 keywords that are “experiment keywords” to test new keyword clusters, examples are “Nacha Excel”, “payment formats and standards” and “web debit account validation rule”

Those keywords targeted potential client companies at the exact moment they were facing ACH-related issues with their payment validation, which not only improved the overall impressions quantity, but also the quality of organic leads.

Implementation

About 100+ articles were scheduled since, titles were generated and then the content was AI-created, supplemented with images and infographics. These comprehensive 3000+ word articles were then automatically posted daily to NachaTech's blog to ensure a steady flow of content. NachaTech uses WordPress and Adaptify SEO uses the WordPress API to post the articles including metadata.

Client Testimonial

Anas Mughal commended the strategy's relevance and effectiveness, highlighting the tailored approach Adaptify's AI provided in a complex niche:

“I am not able to output this much high quality content ever on my own, Adaptify SEO is really clever in coming up with its SEO strategy, and the results speak for themselves”

Anas Mughal

Founder - NachaTech

Results

The targeted content strategy led to a month-on-month growth of 64% in impressions, indicating a significant increase in online visibility.

Adaptify SEO found that this is another example where one post per day had great results. About 50+ articles have now been published.

While not all articles get views directly, it's the collection of articles that signal to Google that this site is an authority in the areas of ACH/NACHA and other payment validation related topics. This authority boost alone increased home page impressions by 22%.

Furthermore, strategic internal linking increased the visibility of NachaTech's authoritative guide on NACHA File Format (https://nachatech.com/nacha-file-format/), increasing its impressions to over a thousand per month from highly interested prospects. Overall, NachaTech's site now drives over 5000 monthly impressions, targeting a very niche customer segment. All of these results were achieved with zero customer input.

Future Plans

NachaTech was one of our early adopters. Anas' feedback helped shape the Adaptify SEO platform to make it zero friction, super easy to use, and, most of all, to guarantee results. Our collaboration continues with creating more authority-driven content pieces to leverage the latest Google Algorithm changes.

NachaTech

Software application helping financial institutions edit and validate NACHA files to eliminate ACH payment rejections.

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