Automated SEO content
Learn how Adaptify turns SEO data into an automated monthly content strategy.
Automated Content ranks websites automatically on Google. It uses existing rankings, keyword clusters, and new opportunities to build a content plan, then writes and publishes articles on schedule while still giving you control over review, publishing, and settings.
Open this course from a website-specific page, or include a bot_id in the URL, to show live keyword examples for that website. The workflow below is the same; the examples are generic because no website is selected.
Clusters:
We identify keyword clusters this website already ranks for, and keyword clusters that fit the company description and target audience:
Keywords:
We use this as seed data to automatically find high-impact keywords that this site is likely to rank for, some examples of keywords for your website:
Content Plan:
Once one-click publishing is set up for this website we will then create the highest-impact Content Strategy for the coming month, this can be found in the dashboard and white-label portal.
AI SEO Strategy:
We regularly re-scan your website and check performance of the new articles and adjust the content strategy logic, so each site automatically gets the highest potential content published.
Content plan settings:
Automated Content can be tuned per website, so you can choose how hands-off or review-led the workflow should be.
SEO content frequency
Choose how often Adaptify creates content: disabled, weekly, regular, daily, or boost speed for higher-volume plans.
Automatic publishing
Decide whether articles publish automatically or require your team to manually approve them first.
Customer review settings
Configure whether customers can review, approve, or provide feedback before content goes live in the white-label flow.
Include GEO in Content Calendar
This toggle decides whether Adaptify can add GEO articles to the automated content calendar alongside normal SEO articles.
When it is on, Adaptify can use GEO clusters, prompts, and searches to create articles that support AI visibility in tools like ChatGPT and Perplexity. When it is off, automated content planning stays focused on traditional SEO keyword opportunities.
The toggle does not change GEO monitoring itself. It only controls whether GEO opportunities can become automated content calendar work.
Automated content planning:
Automated content planning is the main planning view for automated content. It helps you understand what Adaptify is planning to write, what is already created, what needs attention, and what has gone live.
There are two ways to use it: Calendar view and List view. Calendar view is best for understanding publishing cadence by date. List view is best for filtering articles by status and quickly finding work that needs attention.
Calendar view
Shows articles on the day they are planned, created, or published. Non-published articles can be dragged to a future date to reschedule them. Published articles stay fixed on their actual publish date.
List view
Shows the same content as a filterable work queue. Use it to focus on scheduled work, approvals, published articles, overdue items, or declined articles without scanning the calendar day by day.
Article statuses
These labels appear across the calendar and list views. They help teams understand whether an article is planned, waiting on someone, already live, or needs attention:
The article was manually pinned to a date. Automated planning should not move it during normal calendar redistribution.
Articles Adaptify plans to write or publish on a future date. In list view, scheduled articles are sorted by planned date, earliest first.
Articles waiting for review, approval, publishing, or feedback changes. The badge can show whether agency or client approval is still needed.
Adaptify is currently trying to publish the article through the connected publishing integration.
Articles that are live. Published items are sorted by publish date with the newest first.
Articles past their planned date, or missing a schedule date. Sort this filter newest or oldest first.
Articles declined by the agency or customer approval flow. These are separated from pending items so feedback and approval issues are easier to review.
Publishing failed or got stuck and needs attention.
Manual scheduling and automated planning work together. Manually pinned articles keep their selected dates, while unpinned articles can be planned or rescheduled automatically based on the site's automated content settings.